Revamping Ready2HangArt
I was approached to help rebrand this company and aid in the development of a new venture.
Service(s)
Client Overview
Ready2HangArt (R2H)
- Established: 2013
- Vision: Innovate the wall decor market by featuring curated art from local artists and exclusive brands designed in-house.
- Unique Selling Proposition: Each piece of art is one-of-a-kind and eco-consciously handcrafted in the USA, using practices that turn waste materials into art supplies for nonprofits.
Art Firm
- Nature: A national vertically integrated art company.
- Specialization: Full-service turn-key art consulting.
- Industries Served: Hospitality, Multi-Family, Senior Living, Student Housing, and Healthcare.
- Services: Provides contract art package solutions, supports or manages clients' art development and supply chain processes, creates concepts, and collaborates on customized fine art options reflecting clients' visions and budgets.
Project Scope
Ready2HangArt (R2H) Rebranding
- Objective: To modernize the brand while retaining a timeless appeal and enhance online presence and market reach.
Deliverables
- Logo Redesign
- Analysis and Research: Conducted an in-depth analysis of the brand’s identity, target audience, and market trends to inform the design process.
- Design Process: Developed several iterations of the logo, incorporating feedback from stakeholders to ensure alignment with the brand's vision and values.
- Final Design: The final logo simplifies the old logo and combines modern elements with a timeless feel, utilizing clean lines and a neutral color pallet that would work in various applications. Incorporating some of the old elements and fonts allowed for a branding change that would still resonate with current customers.
- Website Redesign
- User Experience (UX) Improvements: Enhanced the website’s navigation and user interface to provide a seamless browsing experience.
- Visual Design: Focused on a visually appealing layout that highlights the unique art pieces and the stories behind them, featuring high-quality images and artist profiles.
- Content Management: Developed an easy-to-update content management system to allow for regular updates and additions of new art pieces.
- SEO Optimization: Implemented SEO best practices to improve search engine rankings and drive organic traffic.
- Social Media Strategy
- Platform Analysis: Identified key social media platforms where R2H’s target audience is most active.
- Content Plan: Created a content calendar featuring a mix of promotional posts, artist spotlights, behind-the-scenes looks, and user-generated content.
- Engagement Tactics: Developed strategies to increase engagement, such as interactive posts, giveaways, and collaborations with influencers in the art and decor space.
- Third Party Integration
- Platform Selection: Evaluated and selected the most suitable e-commerce platforms (Wayfair, Overstock, Amazon) to expand market reach.
- Product Listings: Assisted in creating compelling product listings with detailed descriptions, high-quality images, and optimized keywords.
- Inventory Management: Implemented systems for efficient inventory tracking and management across multiple platforms.
- Sample Templates
- Photoshop Design: Created professional templates in Photoshop to showcase art pieces in various settings and formats, enhancing their appeal to potential buyers.
- During my time with the company they asked me to design several new projects for their exclusive collections
- ChiChi Decor: Created vibrant and whimsical pieces reflecting a playful and eclectic aesthetic.
- Olivia Rose: Designed elegant and sophisticated pieces with a focus on floral and nature-inspired themes.
- Tristan Scott: Developed bold and contemporary pieces with a modern, abstract aesthetic.
Art Firm Development
- Objective: To establish and position Art Firm as a leader in the full-service turn-key art consulting industry.
- Deliverables
- Brand Creation
- Logo Design:
- Concept Development: Explored various concepts to capture the essence of Art Firm’s comprehensive and high-quality art consulting services.
- Final Logo: Designed a professional and distinctive logo that conveys trust, creativity, and expertise. Staying true to R2H with a simple color scheme and clean and timeless look.
- Business Strategy:
- Concept Development
- Market Analysis: Conducted thorough market research to identify opportunities and challenges in the art consulting industry.
- Value Proposition: Defined Art Firm’s unique value proposition and competitive advantage.
- Cost Analysis
- Budget Planning: Developed comprehensive budget plans to ensure financial viability and effective resource allocation.
- Pricing Strategy: Formulated a competitive pricing strategy to attract and retain clients while ensuring profitability.
- Standard Operating Procedures (SOPs)
- Process Documentation: Documented detailed SOPs for all aspects of operations, from client onboarding to project delivery and follow-up.
- Quality Control: Established quality control measures to maintain high standards of service and product delivery.
- Business Model
- Revenue Streams: Identified multiple revenue streams, including consulting fees, art sales, and project management services.
- Scalability Plan: Developed a plan for scalable growth, including potential expansion into new markets and service areas.
- Concept Development
- Marketing Plan
- Market Segmentation: Identified and segmented the target market to tailor marketing efforts effectively.
- Channel Strategy: Developed a multi-channel marketing strategy, including digital marketing, direct mail, industry events, and partnerships.
- Campaign Development: Created targeted marketing campaigns to generate leads and build brand awareness.
- Performance Metrics: Established key performance indicators (KPIs) to measure the success of marketing efforts and optimize strategies.
- Website Development
- Structure and Navigation: Created a clear and intuitive site structure to ensure easy navigation for potential clients.
- Content Creation: Developed informative and persuasive content to effectively communicate Art Firm’s services and value proposition.
- Visual Design: Employed a sleek and modern design to reflect Art Firm’s professional and high-end service offering.
- Content Development
- Blog and Resources: Established a blog and resource section to provide valuable insights, industry trends, and project showcases.
- Case Studies and Testimonials: Created detailed case studies and collected client testimonials to build credibility and showcase success stories.
- Logo Design:
- Brand Creation
Results
- Enhanced Brand Identity: The new logos and cohesive brand elements created a strong, modern identity for both R2H and Art Firm, resonating well with their target audiences.
- Improved Online Presence: The redesigned websites and social media strategy led to a significant increase in online visibility, engagement, and traffic.
- Expanded Market Reach: Successful integration with major third-party e-commerce platforms broadened the market reach for R2H’s products, resulting in increased sales and brand recognition.
- Operational Efficiency: The developed SOPs and business model for Art Firm ensured smooth operations, high service quality, and scalability.
- Market Positioning: The comprehensive marketing plan effectively positioned Art Firm as a leading player in the art consulting industry, attracting key clients across various sectors and establishing a strong market presence.
Conclusion
The collaboration with Ready2HangArt (R2H) and the development of Art Firm were highly successful projects that significantly enhanced brand identity, online presence, and market reach. The strategic planning and execution of branding, marketing, and business development laid a solid foundation for ongoing growth and success in the art and decor industry, positioning both R2H and Art Firm as innovative and leading players in their respective markets.
